1. Know exactly where you want to go. You need to know exactly what you want to achieve or no one can help you get there. Your elevator pitch should answer three questions: Who are you? What do you do? Where do you want to go, or what are you looking for?
2. Eliminate Jargon.A good strategy is to imagine explaining what you do to your parents and using a similar formula in your elevator pitch. Making sure your pitch is in layman’s terms is especially critical for those in accounting, finance, and technology.
Dumbing down complex ideas is a “real art,” says McDonald. You need to be able to explain what you do and who you are in a way that appeals to most people. This means avoiding acronyms or terminology that wouldn’t be understood by someone outside of your industry.
3. Pitch it to your friends and colleagues.Keep practicing and tweaking your pitch until it’s natural for you to say aloud and convincing to the listener. After you’ve got your story down, practice your elevator pitch with friends and colleagues. Ask them to give you feedback. Ask them what you should do to make it better.
“Most people can’t present what they’ve done effectively,” Paul McDonald, a senior executive director at staffing firm Robert Half, tells Business Insider. “They’re not used to giving sound bites of what they do.”
First published on MyCareerCatapult blog. Thank you to Buisness Insider for the article below which inspired our top 3 tips. Read more: http://www.businessinsider.com/how-to-tell-your-story-in-30-seconds-2013-11#ixzz2kf4xxdqV