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Quick & Easy: The Elevator Pitch

9/28/2015

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PictureAt least I know my Elevator Pitch...
The Elevator Pitch, or 30-second Pitch, is the best way to answer many questions: Tell me about yourself. How can I help you? Is there anything else I need to know?

With practice and a little tweaking, your elevator pitch can help you answer all of these questions and, just as importantly, help you relax and gain confidence during the encounter.  

Answer these questions and then practice until you are comfortable:
-Your Name and what you are currently/most recently doing; 
-What you are interested in;
-Your relevant experience;
-The qualities you have that would benefit them.

Write down your answers so you can get as much information in, but then practice out loud so you can edit/rephrase it until you are comfortable.

This is an art and a science- - and there are many ways to have a successful 30-second pitch- - so go ahead and get started. 

2 examples:
College Student:
-Your Name and what you are currently/most recently doing: "Hi, I’m John Doe and I am currently a Senior majoring in Economics."
-What you are interested in: “I am interested in commercial and corporate banking programs, analyst or research roles in public companies, and associate positions with public policy organizations."
-Your relevant experience:  "I had an internship last summer with XYZ organization where I researched and analyzed customer data and prepared client reports.  I really enjoyed the research and the client interactions."
-The qualities you have that would benefit them: “I am analytical, thorough and have a strong understanding of client relations. My courses and work experience have prepared me to quickly become  a contributing member of​ the team."


Employed:
Your Name and what you are currently/most recently doing: “Hi, I’m Jane Doe and I am currently an Associate in the Communications Department of 123 Corporation."
-What you are interested in: "I work with Internal Communications and am interested in moving into external relations, crisis management or PR."
-Your relevant experience: “I am responsible for all employee communications and have pitched-in to help internal crisis management. I also worked closely with the external relations team on the ABC project."
-The qualities you have that would benefit them:  “I am highly organized, responsive and efficient. I consider myself a strong communicator because I enjoy the “listening” part of the job. I have 3 years of experience in a top-notch Communications Department and know that will enable me to transition easily."

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    Terry Patrick Walton is the founder of 20sEmpowered and MyCareerCatapult.com.

    As an experienced career coach and former partner with international executive search firm Hedrick & Struggles, Terry has a track record of helping people Power the Potential in their lives, careers, and world.


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